Start, Grow, and Thrive: An LGBTQ+ Guide to Business by Danielle Morris is a bold, practical, and inclusive roadmap for queer entrepreneurs. Covering legal structures, branding, finance, supplier diversity, and scaling strategies, this empowering guide equips LGBTQ+ founders with the tools and confidence to launch, grow, and sustain authentic and successful businesses.
Entrepreneurship is as much about courage as it is about strategy especially when identity, inclusion, and authenticity intersect with business. In Start, Grow, and Thrive: An LGBTQ+ Guide to Business, Danielle Morris delivers an empowering, practical, and deeply inclusive roadmap for LGBTQ+ entrepreneurs determined to launch, scale, and sustain businesses with confidence.
More than just a handbook, this guide recognizes the unique challenges and opportunities queer founders face in today’s competitive and evolving business environment. From legal structures to branding, from supplier diversity to legacy building, Danielle equips readers with both the mindset and the tools to thrive—not just survive—in business.
Book Details
| Title | Start, Grow, and Thrive: An LGBTQ+ Guide to Business |
| Author | Danielle Morris |
| Publisher | Independently Published |
| Publication Date | August 19, 2025 |
| Language | English |
| Print Length | 92 pages |
| Genre | Business / Entrepreneurship / LGBTQ+ Resources |
| Link | Buy on Amazon |
Detailed Book Review
Danielle Morris brings her extensive global consulting experience into a guide that balances technical know-how with inclusivity and empowerment.
The book begins by grounding readers in the fundamentals of business: choosing legal structures, registering and licensing, and managing finances. Yet, what makes Start, Grow, and Thrive stand out is how these essentials are contextualized for LGBTQ+ entrepreneurs. Danielle doesn’t shy away from addressing identity-specific challenges—whether it’s navigating public filings that reveal personal details, establishing inclusive partnerships, or leveraging LGBTQ+ certifications to open new opportunities.
Readers will find the chapters action-oriented, filled with checklists, insider tips, and step-by-step frameworks. For those intimidated by numbers, Danielle demystifies accounting, taxes, payroll, and cash flow, making financial management accessible and empowering rather than overwhelming.
Brand-building is another highlight—she shows founders how to create an authentic voice that resonates with audiences while staying true to who they are. The guide also emphasizes risk management, contracts, and insurance, often overlooked yet critical aspects of sustainable entrepreneurship.
Most importantly, the book doesn’t stop at starting—it’s about scaling. Danielle explores how queer founders can harness technology, expand strategically, and build legacies that go beyond profit to create impact, inclusivity, and generational change.
The result? A bold, practical, and affirming business guide that speaks directly to the LGBTQ+ community while offering universally valuable lessons for all entrepreneurs.
Summary
Start, Grow, and Thrive is more than a business manual—it is a call to action for entrepreneurs to embrace their full selves while building enterprises that last. It equips readers with practical strategies, confidence, and a strong sense of purpose.
Whether you’re dreaming of your first venture, navigating the complexities of finance, or scaling with intention, Danielle Morris provides the tools to move forward with clarity and pride. For LGBTQ+ founders especially, this book is both a guide and a reminder: your business is not just possible—it can thrive, authentically.
About the Author – Danielle Morris
Danielle Morris is a global consultant, strategist, and advocate for inclusive entrepreneurship. With decades of experience guiding businesses across industries, she specializes in helping leaders and entrepreneurs navigate growth, strategy, and transformation with confidence.
She is the founder of Triconal, Inc., a global boutique consulting firm headquartered near Portland, Oregon. Her firm helps entrepreneurial families make confident decisions in a complex world. By blending strategy, tax, law, and economics, she offers clarity across generations – grounded in global thinking, personal trust, and Her firm helps entrepreneurial families make confident decisions in a complex world. By blending strategy, tax, law and economics, she offers clarity across generations – grounded in global thinking, personal trust, and curiosity.
Danielle is also a Certified LGBT Business Enterprise® (LGBTBE®) through the National LGBT Chamber of Commerce (NGLCC), reflecting her deep commitment to inclusive business practices. Beyond her corporate accomplishments, she is a creative fixer, world traveller, and passionate mentor, blending professional excellence with authentic advocacy. Start, Grow, and Thrive is her debut book, a culmination of her mission to equip LGBTQ+ entrepreneurs with the tools, confidence, and resilience to succeed.
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